Stop renting your roadmap. In one week, prototype the in‑house slice that replaces the 20% you actually use - complete with TCO, migration plan, and a path to production.

Book Prototype in the Room • Run the payback math

POV: Build vs. Buy just changed.

Agents turn the 20% you actually use into a thin, ownable system - with lower run‑rate, faster change, and clean integrations.

Taglines to test

• Buy less. Build smarter.
• Keep the value. Lose the markup.
• From seats to sovereignty.
• Replace SaaS, not your process.
• Own your core. Own your margin.
• The “SaaS tax” ends here.

Executive narrative

For a decade, “buy” beat “build” because packaged software shipped features and UI faster than small teams could. Agents flipped that trade‑off. Today, a tiny team can compose reliable workflows - retrieval, tools, evaluations, and human approvals - around your data model in days. You keep exactly the capabilities you need, integrate cleanly, and move at your own pace. The question isn’t “Can we build the whole product?” It’s “Should we own the 20% that drives our margin?”

Five reasons “build” wins more often (now)

• Economics: Swap perpetual seat bloat for a small internal run‑rate. (CFO: lower TCO, shorter payback.)
• Change velocity: Release weekly, not on someone else’s roadmap. (CIO: faster iteration without re‑platform risk.)
• Integration fit: Native to your identity, data, and controls. (Ops: fewer brittle workarounds.)
• Data & leverage: Easy exports, transparent logic, no black boxes. (Security: auditable, least‑privilege.)
• Right‑sized UX: Thin UIs for operators; agents for the heavy lifting. (Product: more outcome per sprint.)

Build vs. Buy vs. Blend (the new default)

• Build: The 20% you use constantly (and need to change often).
• Buy: Regulated/commodity areas (payroll, tax, payments).
• Blend: Keep a minimal vendor core; wrap your unique flows with agents.

Your flagship offer, Prototype in the Room, becomes the decision engine for all three paths.

Agentability Scorecard

Score 1–5 (low → high). ≥ 26 → build/prototype candidate.

• Usage Concentration: Small subset of features drive most value
• Change Frequency: Needs tweaks monthly/weekly
• Integration Pain: Current tool fights your data model
• Data Gravity: Your data already lives in your stack
• Compliance Fit: Residency/controls the vendor can’t meet
• UI Complexity Needed: Thin UIs + checklists are sufficient
• Risk of Downtime: Vendor outages hurt; you need fail‑open options
• Internal Talent: You can staff 0.2–0.5 FTE to own it (or retain us)

Use this score live in Prototype in the Room to prioritize the slice you’ll prototype.

Simple ROI / payback math

Baseline SaaS spend (B) = seats × price/seat × 12 + overages
Internal run‑rate (R) = infra + (maintenance FTE × loaded cost)
Build cost (C) = days × blended rate
Payback (months) = C ÷ (B − R)
3‑yr NPV = discounted Σ(B − R) − C

Rule of thumb: If payback < 12 months and the scorecard ≥ 26, green‑light a prototype.

Run the numbers

Objections → crisp responses

• “We don’t have dev capacity.” – We deliver a runnable slice + backlog. Either we build MVP, or your team finishes with our docs/tests - headcount‑neutral to start.
• “Will we rebuild a complex product?” – No. We build the smallest slice that fits your model and drop the rest. Monolith → mosaic.
• “Security/compliance?” – Read‑only credentials for discovery, “ask‑to‑act” gates for writes, RBAC & audit from week one.
• “What if the vendor catches up?” – You still win: the capability map + prototype gives leverage at renewal. Keep the slice, or negotiate from strength.

How the decision works (4 steps)

1. Map capabilities → 2) Prototype slice → 3) TCO/Payback → 4) Decide: Build • Buy • Blend

Why this wins now

Cards to highlight: Economics • Change velocity • Integration fit • Data leverage • Right‑sized UX

Marketing & SEO engine

• Agents continuously monitor search trends, social signals, and analytics to spot breakout opportunities.
• Bulk generation pipeline (content + images) lets you target niches fast and publish static pages with clean JSON‑LD for SEO.
• Automated validation ensures quality (duplication, relevance, safety) before publish.
• Feedback loops tweak prompts, keywords, and internal linking based on real performance.

Proof & governance

• Add 2–3 projects or before/after diagrams
• Security & governance: RBAC, audit, redaction, approvals
• Two paths: We build MVP • You build (handoff package)

CTA: Book a Prototype in the Room • Contact us