nocobids.com

nocobids.com

Hyper‑local directory template for guerilla SEO

Key Outcomes

  • Hyper‑local directory template (city → category → business)
  • Cloneable across regions for rapid roll‑out
  • Bottom‑up SEO pages with clean JSON‑LD
  • Transparent one‑time pricing; no ad dark‑patterns

Problem

Local service discovery is dominated by ad‑heavy, pay‑to‑play directories. They rank well but degrade user trust with popups, dark patterns, and opaque pricing. We wanted to capture prime local SEO real estate with a fast, useful, and honest alternative.

Approach

Build a hyper‑local directory that’s easy to clone and tune per region. Each city hub links to category pages and business profiles with clean metadata, readable content, and helpful CTAs. We focus on “bottom‑up SEO”: lots of high‑signal, structured pages instead of heavy ad spend.

Pricing is simple (one‑time) and visible. No popups, no SaaS traps - win on useful information and transparent economics, aligned with the “old‑school web” ethos.

Architecture

  • Next.js App Router (TypeScript) for fast routing and server components
  • Prisma ORM with SQLite (dev) and PostgreSQL (production‑ready)
  • Seed + scripts to ingest cities, categories, and providers from CSV
  • Optional request‑for‑bid flow with credits and simple Stripe checkout
  • Clerk authentication (Homeowner / Contractor / Admin)
  • Clean SEO: Sitemap, robots.txt, canonical URLs, and JSON‑LD per page
  • Vercel deploys with environment‑based DB + webhooks

Content sources & tooling:

  • CSV and curated lists for seed data (city hubs, categories)
  • Scripts to expand footprints and refresh pages as new data arrives
  • Clear URL model: /city, /city/category, /b/[slug]
NocoBids architecture: City hub → Category pages → Business profiles with JSON‑LD and sitemap
City → Category → Business flow with clean SEO routes

Results

  • Template that clones easily to new regions - consistent structure, fast to launch
  • Dense surface area for local search terms (city × category × profile)
  • Reduced bounce and higher trust with zero popups or bait‑and‑switch flows
  • A sustainable path to growth: useful pages beat pay‑to‑play over time

Stack

  • Frameworks: Next.js 14, TypeScript, Tailwind CSS
  • Data: Prisma ORM, SQLite (dev), PostgreSQL (prod)
  • Auth: Clerk (role‑based access)
  • Payments: Stripe (credit packs / simple checkout)
  • SEO: next‑sitemap style sitemap/robots, JSON‑LD per template
  • Deploy: Vercel; environment config for DB + webhooks

Roadmap

  • Region cloning toolkit (scripts + admin UI)
  • Content helpers to expand long‑tail (Q&A, FAQs, comparisons)
  • Listings enrichment (photos, service areas, verification badges)
  • Light RfB workflow v2 with inbox + notifications

Visit